- Define your objectives
- Keep good metrics. I recommend Google Analytics. It's free and scalable.
- Keep your message simple
- Include a call to action. What is your audience motivated to do?
- Let your content have a personality. Your voice should match that of a teacher or other authoritarian figure, but remember to keep it loose and fun.
- Headlines should promise benefits or rewards. What will the reader take away from clicking on your link?
- Your content should benefit the reader
- Engage your audience. Answer questions. Elaborate on points. Submit your good content to other bloggers and reporters if it's really interesting
