7 things to do right now to make your Web content more interesting

Define your objectives
Keep good metrics. I recommend Google Analytics. It's free and scalable.
Keep your message simple
Include a call to action. What is your audience motivated to do?
Let your content have a personality. Your voice should match that of a teacher or other authoritarian figure, but remember to keep it loose and fun.
Headlines should promise benefits or rewards. What will the reader take away from clicking on your link?
Your content should benefit the reader
Engage your audience. Answer questions. Elaborate on points. Submit your good content to other bloggers and reporters if it's really interesting

Michael Castellon