Michael Castellon

 
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7 things to do right now to make your Web content more interesting

  1. Define your objectives
  2. Keep good metrics. I recommend Google Analytics. It's free and scalable.
  3. Keep your message simple
  4. Include a call to action. What is your audience motivated to do?
  5. Let your content have a personality. Your voice should match that of a teacher or other authoritarian figure, but remember to keep it loose and fun.
  6. Headlines should promise benefits or rewards. What will the reader take away from clicking on your link?
  7. Your content should benefit the reader
  8. Engage your audience. Answer questions. Elaborate on points. Submit your good content to other bloggers and reporters if it's really interesting

Comments (1)

Oct 09, 2009
RC said...
Excellent suggestions MC - you are the man. Thanks!

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