I live in Austin. I'm a native of Urbana, Illinois. I practice Zen and explore my physical and digital world.
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Can a case be made for chief social media officers?
New post over at my Wordpress blog. I write about the feasibility of social media officers for organizations implementing social media practices.
A CSMO can take the approach of top-down management. Decisions and strategies for social media may be better administered without the current “bottom-up” approach that is prevalent in most organizations. Currently, social media tasks and strategies are typically developed at the staff- and mid-management level and passed upward through corporate governance, where strategies can become diluted and misaligned by managers and officers who are not as close to social media initiatives and tools.
An executive-level CSMO is closer to high-level administration and management strategies, and is in a better position to execute tasks without having the strategy redefined through the bottom-up approval process.
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Michael Castellon's Posterous
I live in Austin. I'm a native of Urbana, Illinois. I practice Zen and explore my physical and digital world. 
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